Betty Draper Joins Weight Watchers

Weight Watchers (WW) was created by Jean Nidetch, a self-described “fat housewife.” Nidetch felt embarrassed and ashamed about her weight, especially after a bad experience with a “skinny nazi” diet instructor at a New York “obesity” clinic. Nidetch felt it would be less intimidating to diet with her friends and so she organized a support group. Between 1961 and 1963 Nidetch turned her dieting model into a business. In her 1970 autobigraphy, Nidetch said that she believed the strength of her approach was that it offered a safe, snack-free space where women could talk about what they ate, why, and how they felt about it. She wrote, “I don’t guarantee that losing weight makes life beautiful. I don’t guarantee that it’s going to give you the success in life that you want.  But surely it’s going to make you confident that you are capable of controlling your own body, that you are not a victim.”  

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